It started with coffee.
The company began in 1384 (2005), representing the respected Austrian coffee brand Julius Meinl in Vienna. That early experience later carried the business from coffee into supplying specialized equipment for professional food-service operations.
Saman Afarin Tejarat
How it began
1384
In 1384 (2005), the company's activity began by representing the Austrian coffee brand Julius Meinl from Vienna.
In its early years, the business focused on importing and supplying whole-bean coffee, ground coffee, cocoa powder, fruit teas, and flavored teas to the Iranian market.
These products were imported and sold in 250 g, 500 g, 1 kg, and 3 kg packaging.
An experience that broadened the path
When import restrictions affected some products, the company drew on its experience and background in the coffee industry to expand into supplying and importing specialized equipment.
That shift marked a turning point — carrying the experience built in the coffee industry into the broader field of professional equipment for food-service businesses.
Supplying professional equipment
Today, the company's activity is focused on supplying and selling specialized equipment for hotels, restaurants, cafés, and bakeries.
This includes professional coffee machines, café equipment, bakery machinery, cooking and food-preparation equipment, and other specialized equipment professional operations require.
Areas of activity
- Hotels
- Restaurants
- Cafés
- Bakeries
This equipment is supplied to operations where daily performance, equipment quality, and reliability matter.
Some of the establishments we've worked with
- Esteghlal Hotel·
- Azadi Hotel·
- Simorgh Hotel·
- Embassies·
- Ordak Abi Restaurant·
- Elysee Restaurant
Our products and equipment have also been used in restaurant and café operations in Tehran, Isfahan, Mashhad, and Shiraz.
Today
Today, with a focus on supplying specialized equipment, the company works alongside professional hotel, restaurant, café, and bakery operations.
From coffee equipment and bakery machinery to cooking and food-preparation equipment, our goal is to supply products that match what professional operations actually need.
Continuing the path
The company's path continues.
Our goal is to grow our activities and offer more specialized products and services for professional food-service operations — a path that started with coffee and has grown into a broader range of professional equipment today.